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Unique Promotional Products for Brand Awareness

Advertising is a painstaking and expensive process that involves lots of time and effort. Once you build a brand, however, your own products and clients begin to do the advertising for you. Any time someone purchases one of your products with your brand on it and then displays in public, it creates brand awareness.

Brand awareness and customer acquisition go hand-in-hand. If more prospective customers are aware of your product, then there is a higher chance in converting them into a customer. Unique promotional products help build your name into a brand in the minds of customers.

The Science of Branding

When people see others with your product, they immediately become intrigued about whether they know it or not. The logo, slogan, or colours trigger their brains to remember what they have seen, and then look into it.

When more and more people display it, then your brand begins to take on a life of its own. Simply by people displaying your products in public, word of mouth and visualisation begin to do the advertising for you without commercials and other expenditures.

Nothing quite compares to power that a unique brand can have. At White Paper Co. we have all of the tools and experience necessary to create great, unique promotional products for your business and help you build your brand.

Popular Brand Awareness Product Ideas:

Multifunctional Items:
Multifunctional products are items that have various functions. Examples include a 3-in-1 laptop case, mouse pad and cleaner, a 2-in-1 cooler bag and fold out chair or a 4-in-one keychain, compass, wind chill chart & thermometer. Multifunctional products are unique and useful for a variety of functions creating a broader appeal.
Promotional Gadgets:
A gadget is a small technological object (such as a device or an appliance) that has a particular function, but is often thought of as a novelty product. How about a water powered calculator or clock? That's right, the devices run on liquids and can run off of water, juice, milk and even beer.
  Creative Imprint: Don't forget that an ordinary item can be unique if you imprint your product with something creative. For example, rather than using just a company logo on a travel mug, a creative team designed an image that read: One day, someone showed me a mug that was half full. And he said, "Is this half full or half empty?" So I drank the contents... Problem solved! Customers who received the mug talked about how the mug made them laugh and showed their colleagues.    


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