The way we communicate is changing. Technology, economy and even ecology are
playing a role. And, along the way, they’re changing the way we think about paper.
Yet even as we explore the issues and consider our options, one constant remains.
Paper is here to stay! Paper has value. It’s personal and human. It’s portable, yet
secure. It’s consistent and permanent. But perhaps most of all, paper is effective—
whether as a business tool, a marketing device, a means of expression or an
instrument of change.

Paper Sells. In a survey by the Retail Marketing Association, consumers judged
print media more effective than e-mail or Internet ads in affecting their shopping
habits. The fact that print drives Internet sales demonstrates its importance in a
coordinated plan. As part of a balanced branding effort, print—and paper—deliver.

Paper Assures. The dotted line. The bottom line. The fine print. It’s no coincidence
that our lives – our births, our report cards, our learner’s permits, our graduations,
our marriages, our mortgages, our travels – and yes, ultimately our final bequests –
are documented on paper. If you want it legitimate, you’d better get it in writing.

Paper Communicates. With paper, there’s no waiting for images to download.
There’s no logging-on or finding a connection. There’s no scrolling. And when you
want to go to the next page, you just turn the page. It’s easy. And, speaking of
easy, paper is still more legible, easier on the eyes and generally more readerfriendly.

Paper Just Works. The numbers are right there in black and white. When you want
results, you turn to print. And print means paper. It’s effective. It’s credible. It’s
consistent. You can make it whatever you want.
Paper Means Business. It informs us, persuades us, educates us and organizes us.
A substrate for success, it’s the platform on which business plans, and civilizations
are built. From doodles on napkins to the Bill of Rights, when it’s time to get to work,
we pick up a pencil and put our thoughts on paper.

**Courtesy of Domtar Paper Ltd.